Fresh Eyes Club came from something I noticed again and again in my work.

I style everyday people a lot in advertising — usually working off a photo of themselves and a few items of what they own, then building outfits around it. Every single time, without fail when we meet up they say the same thing.

"I never would have picked that."

And I get it. Instagram is overwhelming. Most of what's on there isn't your size, your life, or your budget. And somewhere along the way getting dressed stopped being fun and started feeling like something you're failing at.

But here's what I know after 10 years — most wardrobes already have great stuff in them. You just can't see it clearly when you're the one standing in front of it every morning.

That's what Fresh Eyes is. You send me what you've got, I'll show you what's possible. Whether it's a wedding coming up and you're not sure what to wear with the shoes you already own, or your wardrobe just needs a proper refresh — I've got you.

Also, AI suggestions suck!

I’m a real human! There’s no pressure to purchase the links and it’s a great way to see your own personal wardrobe with fresh eyes too!